Marketing and Sales Training
We offer a variety of sales and marketing training courses which are held as open courses or in house, designed to fit your business specifically.

Open courses

In-house courses

Marketing Audit
A marketing audit is an intensive half day session designed to review, expand and explore your business’s current marketing, focusing on three levels; the strategic direction of your business, strategic marketing and the actual marketing tools you currently use.

Mystery Shopping
One of the best ways to find out exactly how your customers are cared for by your team is to conduct a mystery shop. Kirkpatrick & Hopes provide two services: Telephone mystery shopping and physical visits to your office or facilities.

Market Research
It costs more to find new clients than is does to keep your current clients. Getting feedback from your clients is essential and allows you to find out where you are performing well and where you are performing poorly. Then you can go about improving things and shouting about how good you are in other areas. It also helps you to identify how happy your customers are and how likely you are to lose them to a competitor.

The beauty of outsourcing surveys to Kirkpatrick & Hopes Marketing Services is that we are experts in carrying out surveys and know how to get the best and most honest results. A third party asking the questions reduces the risk of offending or confronting people, meaning they are more likely to give honest answers.

Marketing Strategy
The marketing strategy must be integral with the business plan. It involves researching the market and building a strategy that is realistic and achievable and exploring channels of the marketing mix which are appropriate and workable. We can prepare a strategy to maximise your marketing and sales and make you a leader in your industry.

Copywriting
Writing effective marketing copy is crucial in every competitive industry. Kirkpatrick & Hopes can help you increase your response rates from your advertising, sales letters, website and sales scripts.

Direct Mail Campaigns
The cost of direct mail campaigns tends to be fixed and is approximately £400 per 1000 letters. The response rates from direct mail are notoriously low and a return of 2% is very high. At Kirkpatrick & Hopes we support you by managing your direct mail campaigns but also helping you increase your response rates.

Interim Marketing Management
Trying to balance your resources with your commitments is something that businesses are very familiar with. We offer interim management on short to medium term contracts and on either a full or part time basis. So whether you require someone to fulfil a project, you need cover for long-term leave or you have peaks and troughs in your business and a full time person is not profitable why not consider an Interim Manager?